Stirling Castle launch a brand new image Stirling Castle now has a striking new brand identity to raise its profile as one of Scotland’s premier visitor attractions and further develop its tourism business.

The creation of the Stirling Castle brand is part of the £12 million Stirling Castle Palace Project which will see the royal lodgings at Stirling Castle returned to the Renaissance magnificence of the mid 16th century. The stunning stronghold’s unique identity conveys both its character and significance in Scottish history.

The exclusive, striking logo contains references to Scotland’s coat of arms, the unicorn tapestries and the sculptures on Stirling Castle’s Great Hall roof. The unicorn, the enigmatic mythological beast, features throughout Stirling Castle. The new mark also takes its shape from the famous circular wood-carved Stirling heads. Its references and complex detail are emblematic of pageantry and royal status, and features Stirling Castle sitting high up in its green and leafy setting.

Historic Scotland Marketing and Media Manager Rebecca Hamilton said: “This new logo we have created conveys a sense of depth, experience, royal authority, richness and intimacy. Marrying the highly decorative with an intimate experience is very apt for Stirling Castle.

“Our aim was to create a distinctive, memorable and stronger visual identity which embodies the special importance and character of Stirling Castle. It is a truly outstanding attraction with a range of visitor experiences. And the completion of the Stirling Castle Palace Project in 2011 will see the visitor experience enhanced further.”

The logo will be phased in at the attraction for a wide variety of uses including signage, vehicle livery, staff uniforms, publications for visitors, and interpretation of the castle’s history, as well as in Historic Scotland’s website details on the site.



 

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